Bibliography

Images, G. (1999) Editorial & news images: News photography, pictures, awards, events, sports, celebrity photos. Available at: http://www.gettyimages.co.uk/editorial-images (Accessed: 10th March 2016).

LP, is. (2016) An introduction to editorial images - iStock. Available at: http://www.istockphoto.com/article_view.php?ID=1096 (Accessed: 12th March  2016).

Wallis, L. (2012) Five photos that sparked body image debates. Available at: http://www.bbc.co.uk/news/magazine-20252921 (Accessed: 21st March 2016).

8 salon advertising ideas to save you money (1992) Available at: http://www.lockhart-meyer.co.uk/8-salon-advertising-ideas-to-stop-you-wasting-your-money/ (Accessed: 21st March 2016).

Inc, E.L. (no date) Interview / photo shoot with Paintbox’s Eleanor Langston | Estee stories Blog. Available at :https://www.esteelauder.com/estee-stories-article-interview-photo-shoot-paintbox%E2%80%99s-eleanor-langston (Accessed: 28th March 2016).

O’Leary, K. (no date) Quote of the day. Available at: http://www.forbes.com/forbes/welcome/ (Accessed: 29th March 2016).

Cosmetics, N. (2016) The official UK store. Available at: http://narscosmetics.co.uk/on/demandware.store/Sites-UK-Site/en_GB/Home-Show (Accessed: 2nd April 2016).

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Moodboard (editorial)

Beauty brand moodboard

Inspirational ideas for beauty brand (NARS)

NARS beauty adverts usually consists of bold eye make up and nude lips





The hair design ideas:-



Straight sleek hair behind ears, to focus the attention to the make-up

Lighting Techniques

7 brands that changed the face of beauty advertising

Estee Lauder 

- One of the most successful beauty brands

- The owner started as an apprentice at the chemist 

- Created personal letters and gave them out 

- The brand launched in 1947


Clinique

- Claims their products are "allergy free", "perfume free" and also "hypo-allergenic" but they not

- The employees uniforms are white to look like they are doctors and it is a very "clean" brand

- The products usually have mint green colours or the packaging is represents hospital colours

- Advertising images are very fresh, clean, usually involves splash of water, represents very clean brand



Revlon

- The product colours been designed to match each season of the year

- Portray make-up as a fashion accessory



MaxFactor

- Often celebrities in the advertisements to promote their products

-  Products are linked to film

- Encourages women to wear make-up without the "bad reputation"



Loreal

-Sold more to distributors than customers

- Used by many professionals

- Have their own magazine



Pond's

- Was first a medical company

- Uses a few steps to reinforce their products



Dove

- Advertisements involve all women shapes and sizes to promote confidence

- Very clean looking products packaging usually white

Insparational ideas for the photoshoot (editorial)

For the editorial photoshoot, I want to incorporate gobos for the shadows to create dark images. I want to create bold make up for my model so it stands out in the darkness of the images, also I like the idea of quite messy hair because I think my word narcotic reflects it, it does not have to be pretty and neat, but more like crazy and wild