7 brands that changed the face of beauty advertising

Estee Lauder 

- One of the most successful beauty brands

- The owner started as an apprentice at the chemist 

- Created personal letters and gave them out 

- The brand launched in 1947


Clinique

- Claims their products are "allergy free", "perfume free" and also "hypo-allergenic" but they not

- The employees uniforms are white to look like they are doctors and it is a very "clean" brand

- The products usually have mint green colours or the packaging is represents hospital colours

- Advertising images are very fresh, clean, usually involves splash of water, represents very clean brand



Revlon

- The product colours been designed to match each season of the year

- Portray make-up as a fashion accessory



MaxFactor

- Often celebrities in the advertisements to promote their products

-  Products are linked to film

- Encourages women to wear make-up without the "bad reputation"



Loreal

-Sold more to distributors than customers

- Used by many professionals

- Have their own magazine



Pond's

- Was first a medical company

- Uses a few steps to reinforce their products



Dove

- Advertisements involve all women shapes and sizes to promote confidence

- Very clean looking products packaging usually white